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Facebook Will Centralize the Social Web
Michael Arrington laments about about the decentralized nature of social content on TechCrunch today...
"The online social landscape today sort of feels to me like search did in 1999. It’s a mess, but we don’t complain much about it because we don’t know there’s a better way.
You might be sick of hearing this from me, but strongly believe that Facebook is the next Google. It took me a while to "get religion," but now I have it. Just as Google brought a simple way to search the web, my observation is that Facebook is poised to do the same for organizing and - this is key - centralizing social content
Google will continue to dominate "pull." But Facebook will aggregate content, make it social and rule "push." Using our social circle it will surface content that we care about just when we want it - and allow us to comment on it all. As more people use Facebook to connect, share and create, a network effect takes over - and the system get even smarter.
Here's an example. In my newsfeed today I saw an item from CNN about Sarah Palin. Within minutes it had dozens of comments. Some 20 minutes later it had 300 comments. Now that pales in comparison to the 2775 comments (as of this writing) that the actual story on CNN.com has. However, over time through Facebook Connect, I suspect this to become more cohesive so that you can follow the conversation in either place.
Facebook has done an extraordinary job at making social elegant, simple and organized for millions. Couple this with the search deal with Bing, I believe they will be a force to be reckoned with - one that challenges Google on every turf.
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