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Why Spending, Sales Are Up for Dietary Supplement Emergen-C
NEW YORK (AdAge.com) -- Ken Vargha has quite a marketing resume: In the past 15 years, he has helped promote everything from Pantene shampoo and Maybelline makeup to hair-loss treatment Rogaine and Invisalign braces. Mr. Vargha, now VP-sales and marketing at Alacer Corp., maker of Emergen-C dietary supplements, talked to Ad Age about his personal marketing style, working with a small agency and more.
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