Just wrapped up my Conversational Marketing Summit presentation titled 'why does most marketing suck?'.

In it, I review:

• A brief history of marketing, as told by beer.
• Why and how you should select, rather than accumulate, customers.
• How you can better listen to your audience.
• The meaning of life. At least as a marketer.

I also answer several specific questions about social media, PPC and the like.

Here's the recording:

You can also see it at full size: Click here.