Marketing Feeds Most Popular Stories

Pokemon Episode 14 "Electric Shock Showdown"(3-3)

Sat, 26 Jul 2008 09:55:18 +0000

Disclaimer: I do not own the rights to the Pokemon TV series All rights go to the following... Special Cooperative Company: Shogakukan Production Co., Ltd. In assocation with Pikachu Project '99 Pikachu Project '99 Shogakukan, Inc. TV Tokyo Media Factory, Inc. Nintendo Co., Ltd. Tomy Company, Ltd. Creatures, Inc. Game Freak, Inc. Easy Japan Marketing & Communications, Inc. OLM Shogakukan Production Co., Ltd. (c) 1999 Nintendo, CREATURES, GAME FREAK, TV Tokyo, ShoPro, JR Kikaku (c) PIKACHU PROJECT '99

Author: PokemonOnDemand100
Keywords: anime pokemon episode 14 electric shock showdown indigo league
Added: July 26, 2008

[via http://youtube.com @ July 26, 2008 @ 9:55am]

Study: E-mail Tops Among DR Tools

Thu, 03 Jul 2008 11:37:00 +0000

The results of the Direct Partners study were derived from 30,000 surveys sent in April to senior executives at companies with 2007 revenues exceeding $100 million.

[via http://www.mediaweek.com @ July 3, 2008 @ 11:37am]

How NOT to Design a Signup Form: Toyota

Tue, 01 Jul 2008 23:57:27 +0000

Toyota has a social network for people nuts about their cars.

Since I've already built my own Prius web site I figured I'd sign up.

Here's the form they threw at me:

I don't think so!

If you want folks to sign up for a social network, where they will do the work, they will create the content and they will support the community, ask for their e-mail address and a password.

Get the rest of the information later.

Otherwise it feels like you're going through passport control...

[via http://www.conversationmarketing.com @ July 1, 2008 @ 11:57pm]

"Dofollow" in Movable Type: A Cry For Help

Thu, 03 Jul 2008 19:55:20 +0000

I'm trying to set my blog's comments to 'dofollow'. I've followed Andy Beard's advice, turned off nofollow.pl, etc. etc..

Yet links back to authors within comments still show as 'nofollow'. I've flushed the cache, rebuilt templates and

I'm using Movable Type 4. Their documentation is slightly worse than useless.

So I'm throwing myself upon the mercy of my readers: Has anyone managed to 'dofollow' their comment author links in Movable Type 4? If so, can you let me know what you did?

[via http://www.conversationmarketing.com @ July 3, 2008 @ 7:55pm]

Times-Shamrock Makes Bid for 'Virgin Islands Daily News'

Fri, 13 Jun 2008 00:00:00 +0000

A family-owned media company in Pennsylvania says it has submitted the winning bid for the largest newspaper in the U.S. Virgin Islands. [via http://www.editorandpublisher.com @ June 13, 2008 @ 12:00am]

Whither the Social Media Release?

Wed, 11 Jun 2008 18:14:19 +0000

[via http://www.michaelocc.com @ June 11, 2008 @ 6:14pm]

The Sales Threats That Can Cripple Marketing

Mon, 16 Jun 2008 04:00:00 +0000

In today's recessionary economy, you can't market successfully unless you take into account nonmarketing factors such as economic dislocations that may be lowering sales

[via http://adage.com @ June 16, 2008 @ 4:00am]

THE RESULTS ARE IN

Mon, 02 Jun 2008 06:37:22 +0000

[via http://ihaveanidea.org @ June 2, 2008 @ 6:37am]

THE REULTS ARE IN

Mon, 02 Jun 2008 06:37:22 +0000

[via http://ihaveanidea.org @ June 2, 2008 @ 6:37am]

Three Little Tips for Capturing Info Bits Quickly

Sat, 21 Jun 2008 22:08:52 +0000

[via http://steverubel.typepad.com @ June 21, 2008 @ 10:08pm]

Wachovia Analyst Cuts Rating on Newspapers -- Predicts Bigger Ad Decline

Fri, 13 Jun 2008 00:00:00 +0000

Even more trouble ahead? [via http://www.editorandpublisher.com @ June 13, 2008 @ 12:00am]

Cliche No More: CMO Club Gets Colorful New Member

Mon, 30 Jun 2008 04:00:00 +0000

BATAVIA, Ohio (AdAge.com) -- Simon Clift has been Unilever's chief marketing officer for more than two years, but he freely admits he only really began doing the job a couple of months ago, thanks to a corporate restructuring that has had him drop his line-management duties as president of personal care.

[via http://adage.com @ June 30, 2008 @ 4:00am]

The dogmas of the quiet past, are inadequate to the stormy present...

Wed, 25 Jun 2008 16:13:11 +0000

[via http://www.michaelocc.com @ June 25, 2008 @ 4:13pm]

T-Mobile USA Hires New CMO

Wed, 18 Jun 2008 18:07:00 +0000

CHICAGO (AdAge.com) -- Denny Marie Post has joined T-Mobile USA as chief marketing officer. She was previously senior VP-global food and beverage at Starbucks.

[via http://adage.com @ June 18, 2008 @ 6:07pm]

Improve Lead Capture, Conversion: Replace Landing Pages with Personalized Microsites

Tue, 01 Jul 2008 14:09:28 +0000

You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pagesturning them into micrositesand customizing the home pages and navigation menus of those microsites. [via http://www.marketingprofs.com @ July 1, 2008 @ 2:09pm]

Bank of America Hopes for a Hit with All-Star Promos

Thu, 03 Jul 2008 15:10:00 +0000

No. 3 bank looks to baseball to connect with New Yorkers.

[via http://www.brandweek.com @ July 3, 2008 @ 3:10pm]

McClatchy VP Weaver Goes 'Wiki' on Industry Crisis

Thu, 03 Jul 2008 11:47:00 +0000

"I can assure you that thousands of McClatchy employees, like me, will take some time to grieve the loss of colleagues being laid off and to curse the conditions that led to it."

[via http://www.mediaweek.com @ July 3, 2008 @ 11:47am]

links for 2008-06-23

Mon, 23 Jun 2008 06:05:15 +0000

[via http://steverubel.typepad.com @ June 23, 2008 @ 6:05am]

Jesse Brown comes to Third Tuesday: searching questions for the host of Search Engine

Thu, 12 Jun 2008 18:13:15 +0000

[via http://www.michaelocc.com @ June 12, 2008 @ 6:13pm]

McCain Cancels Fundraiser After Media Blow Whistle

Sat, 14 Jun 2008 00:00:00 +0000

Rape and money. [via http://www.editorandpublisher.com @ June 14, 2008 @ 12:00am]

Direct Selling: Information Plus Emotion

Tue, 01 Jul 2008 16:00:00 +0000

Answer this question: Why do people buy from you? Seems like a simple question, but it can be difficult to answer for many companies. The fact is, people buy for various reasons, but ultimately, most people make their buying decisions based on emotions&#... [via http://www.targetmarketingmag.com @ July 1, 2008 @ 4:00pm]

Friendfeed will Change Journalism, PR and Marketing

Wed, 11 Jun 2008 20:09:00 +0000

[via http://steverubel.typepad.com @ June 11, 2008 @ 8:09pm]

Martini & Rossi & Andy

Wed, 02 Jul 2008 14:07:00 +0000

Vermouth brand launches print campaign using vintage ads featuring illustrations created by late pop artist Andy Warhol. The company hopes to bring back the iconic martini that was favored in the early '60s, with six new twists on the drink being featured in restaurants, bars and clubs.

[via http://www.brandweek.com @ July 2, 2008 @ 2:07pm]

Nuts & Bolts: 5 Minute Interview

Tue, 01 Jul 2008 16:00:00 +0000

For marketers who provide seasonal products, driving off-season sales is often challenging. However, by using predictive analytics, Billie Phillips, vice president of marketing at the Salem, Mass.-based candy company Harbor Sweets, was able to identify &#... [via http://www.targetmarketingmag.com @ July 1, 2008 @ 4:00pm]

5 Worst Ads of 2008 (so far, give or take)

Mon, 30 Jun 2008 22:20:17 +0000

Many bloggers try to take the high road, avoiding mocking the work of others. I have no such reservations.

My creative lead pointed out that 2008 has, so far, been a truly great year for godawful advertising. So I'm stepping away from internet marketing for a moment to bring you the worst 5 ads of the year (and maybe of late 2007):

Number 5: WAMU Wahoo!

Anyone remember this one? Probably not, since it was immediately buried in a wave of layoffs and horrific financials. But it's painful nonetheless.

I hope WAMU's CMO, if they have one, is either hiding her head in shame or looking for a new job after this beaut.

The motto manages to be uninformative yet easy to mock while insulting the intended audience (generation Y) at the same time. Good job guys!

Number 4: McDonalds Iced Espresso: Cold, not Snobby

What? Huh?

Oooooh, I get it. You're telling me that going into a filthy fast food restaurant to get my coffee means I'm not a snob. Got it! Hahahahahahah! You guys made a funny!

McDonalds invested who-knows-how-much to get this great motto: "Cold, not snobby". Then they built a nice, slow-loading Flash site to remind you what going to McDonalds is really like.

I thought their early coffee ads were pretty clever. But "cold, not snobby" allows so many interpretations you have to wonder if their marketing team dropped acid before their brainstorming session.

Number 3: Enfatico's Self-Promotional Ad

Enfatico, the ad agency created by WPP to serve Dell and only Dell, launched an ad promoting themselves before their first Dell pieces went public.

Um.

If you're only working for Dell, why do you need to advertise?

And won't your client be a teensy bit mad when they realize that, instead of working on their stuff, you were creating your own?

This one didn't make my list for being lousy. It made my list for displaying bad judgment matched only by Donald Rummsfeld saying "stuff happens".

Number 2: Tukwila Life!

If you don't live in Seattle, you don't get the joke, but trust me, it's funny.

My company is actually located in Tukwila, and it's not a bad place.

But in trying to promote its centennial, the city hired some unknown ad expert to come up with the brilliant motto "Tukwila Life!"

Tukwila is 90% shopping mall, 10% river and greenspace. It's a great place to have an office.

But yelling "Tukwila Life" is like me yelling "Six pack abs!". It's so far from the truth that I'm just embarrassing myself.

Better luck next time, guys.

Number 1: Say WA

This is from last year, I'll admit, but it will probably win for the next decade.

The state of Washington paid Foote Cone & Belding some ungodly amount of money to develop a new motto and campaign for the state.

The result? Say WA

ARE YOU KIDDING ME? DID YOU GUYS LOSE YOUR FREAKING MINDS? SAY WA?

Even worse, the state then used the tag line, realizing how utterly moronic it sounded only after the tourism board said "Hey, the emperor's buck naked!".

Now we have 'Metronatural', which while more obscure is still embarrassing. So this campaign is crap squared, and therefore wins.

Got any other horrible ad campaigns to add to the list?

[via http://www.conversationmarketing.com @ June 30, 2008 @ 10:20pm]